Thursday, 24th June 2021: Kenya Breweries Limited, through its beer
brand Tusker today launched the ‘Cheers to our Champions” national consumer
campaign to rally Kenyans behind Team Kenya during the upcoming Tokyo 2020
Olympic Games.
The campaign gives consumers countrywide an opportunity to share goodwill
messages and cheer our sportsmen and women as they prepare for and contest
during the Tokyo 2020 Olympic Games.

The 12-week campaign is part of the ongoing activities being undertaken by the
company following a sponsorship commitment to the tune of Kshs 45 million that
would go towards planning and preparation for the Olympics. Whilst showing support for the team, Kenyans will also get the opportunity to participate win daily prizes, sporting merchandise – including Enda sports shoes -and monthly trips to various destinations around the country.

Speaking during the launch, Kenya Breweries Limited Managing Director, John
Musunga, said that the Cheers to the Champion campaign was an opportunity for
Kenyans to get behind our athletes and spur them on as they embark on the coveted Olympic games in Tokyo from 23rd July to 8th August.
Mr. Musunga said: “Cheers to the Champions is an chance for every Kenyan to come together to show support for our sportsmen and women as they continue their vigilant preparations for the Tokyo Olympics Games that this July. The promotion ensures our consumers can enjoy their drink, stand a chance to win several prizes with an added value of being part of the Kenyan Olympics story.”
“This campaign ties into our larger Kenya Milele Campaign that we recently launched that seeks to celebrate the Kenyan from all walks of life and their indomitable spirit.

We recently announced our partnership with Team Kenya through which we are
looking to support them as they prepare for the Olympic Games. ‘Cheers to our
Champions’ is therefore meant to rally all Kenyans behind a powerful cause which is
celebrating our heroes heading to Tokyo to represent us,” added Mr. Musunga.
Kenyans from across the country will be able to text or record a 10-second message
to their champions through various platforms throughout the Olympic period.

Participants will also stand a chance to win daily cash and airtime, weekly sports
merchandize and monthly Magical Kenya experiences as they continue to enjoy their favorite beer – Tusker. On the campaign, The National Olympic Committee of Kenya, Secretary General, Francis Mutuku mentioned the promotion will bolster the team’s preparation and ensure even better outcome at the games.

“We are grateful to KBL for their continued support to Team Kenya. The promotion is validation that they continue to see the importance of giving our athletes the
necessary platform to excel at the Olympic games. The preparations for a global
competition are usually grueling and require extreme dedication and sacrifice. This
backing from Kenyans I believe will provide extra motivation for the team to do well
and this will translate into better results in Tokyo,” said Tergat.

The campaign will run from Monday, 28th June until the end of the Olympic Games in August. To be part of the campaign Kenyans will be required to register through
sending an under-the-crown code to the number 29844 where they will have chances to win from an array of prizes following their registration.